"I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value," Carey said (via the Broadcasting & Cable blog. "Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business."
Translated from corporate-speak:
I think don't think we've managed to milk people on this quite enough. People still have joy and happiness flowing through their veins, we need to work harder at bleeding them dry.Now maybe Hulu isn't profitable and they actually do need to charge to make a respectable amount of money. I don't begrudge anyone for making money doing what they're doing. Notice that the crux of his argument isn't that Hulu needs to charge to stay afloat, no his complaint is that there are people out there going unfleeced, just walking around town with money still in their pockets. Money that rightfully belongs to Rupert & Friends. Travesty!
In the end it doesn't matter, though. Their attempts to capture all the extra benefit people might enjoy is just going to doom TV in the long-run. I don't think these fellows understand how quickly and easily people can turn to torrenting. When people are convinced that your only goal is to nickel and dime them out of every cent you think you can get away with, it tends to erode any sense of loyalty or compassion they might have towards you.
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